In this episode, I’m calling out one of the biggest blind spots in business - assuming you know what your audience wants... without ever checking.
If your content, offers or marketing aren’t converting the way they should, this is probably why. It’s not always your strategy that’s broken, it’s that you’re solving a problem your audience doesn’t even care about.
I break down how to shift from “this is what I think they need” to “this is what they’re begging me for,” and the dangerous trap most coaches, consultants and business owners fall into when they focus on creating from their head - not their market.
You’ll also hear exactly how I validate offers, decode buyer psychology, and reverse-engineer demand before launching a single thing. This one’s packed with clarity and tough love.
In today’s episode, we discuss:
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Why passion alone doesn’t equal profit
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How to stop guessing and start delivering exactly what your audience is craving
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The difference between creating content for ego vs. creating for conversion
-
My personal method for finding out what your audience actually wants
-
The surprising reason you’re attracting crickets instead of clients
Connect with Mindy Paul:
Website: https://www.mindypaul.com YouTube: https://www.youtube.com/@MindyPaul Instagram: https://www.instagram.com/mindypaul LinkedIn: https://www.linkedin.com/in/mindypaul
About this podcast:
The Mindy Paul Show is a podcast to help business owners and entrepreneurs grow your business fast, attract clients and increase profitability by tapping into the power of your mindset and business manifestation. We dive deep into the secrets of business manifestation, the Law of Attraction in business, and proven strategies to make more sales, boost profitability, and scale your company.
Discover how industry leaders like Tony Robbins, Steven Bartlett, Alex Hormozi, Bob Proctor, Grace Beverley, and Grant Cardone use these success principles to build thriving empires. Learn how to overcome limiting beliefs, reprogram your subconscious mind, and manifest the business growth and success you want.
If you're ready to create a highly profitable, cash-rich business, this podcast is for you. Tune in and start implementing these mindset and business growth strategies.
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Last week, we had quite a phenomenon going on in the business.
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Before I talk about that,
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are you giving your clients what they want?
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Are you giving your customers what they want?
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Are you listening to your customers feedback?
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Are you really, like, knowing what their needs and wants are?
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A big problem a lot of business owners have is they try to sell
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something they believe that the customer wants without actually
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listen to the customer, the client,
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or or their industry without listing what they want.
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They put pile on products to them product services or
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whatever you want to call it.
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Over the past few years,
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we were getting so many requests like Mindy.
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Do you have anything more of a lower ticket option to get into
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your coaching initially?
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And our answer for the past six, seven years was no.
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Now one thing is, like,
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our coaching was, like, it's high in coaching.
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We don't do like our coaching is not like bottom end coaching.
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Our coaching is for real serious people,
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and it's a twelve month journey out in a circle.
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And then we got our elite.
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So we got two things that we predominantly do right now.
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So we have our elite, which is twelve months.
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And it's a high level mentorship.
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In there, we cover business, mindset, manifestation,
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you know, at very deep level.
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And then what we did is I found that there was,
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I spoke about this in a previous podcast, by the way.
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I found that there was kind of like nowhere else for these
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people in the inner circle to go apart from renew into the
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inner circle, which there's nothing wrong with that.
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It's so powerful.
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We have so many people renew over and over again.
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But then there was a select group of people that we didn't
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really have anything else for that.
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You reach a certain level, and they were ready for, like,
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bigger strategies, both in mindset,
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the manifestation side,
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the business that had maybe more complex businesses
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compared to, you know, most other people.
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And so what I did is I put together my coaching called
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Elite.
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So that's where we invite people in after they've gone
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into the inner circle to get into Elite.
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So we do if right now, we've got about twelve,
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thirteen people and there's not a big thing.
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We're not making it a big thing.
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So over the years, Mindy, can you give us something?
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And I was like, no. No.
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No. No. No. We're just focusing on this twenty k packages.
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It's it's a twelve month thing.
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Whilst I see a lot of other coaches out there, like,
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putting lots of different products together,
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like low ticket products,
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and I brought a lot of them things that didn't really work.
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And I know a lot of people have said I've tried x, y, zed x, y, and z.
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I bought this course.
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I bought that course for, like, three, four hundred bucks.
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And for a very long time, I'm, like, thinking,
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I wanna give somebody something. Right?
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So we put together a twenty eight day quantum wealth accelerator.
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So where you can go to get that is go Mindy Paul dot com
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forward slash quantum wealth.
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Had to read that off. Right?
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Now this Quantum Wealth Accelerator,
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I put together this with my team.
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Like, I really wanted to put something together where it's
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not just a load of crap.
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There's so much shit out there.
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I wanted this Quantum Wealth Accelerator to give people a
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taste of what we do, like, you know,
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but this Quantum Wealth Accelerator gets people results.
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We've had so many people, like, lining up to device.
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We've sold so many.
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Now one of the things that we did when we launched this,
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we spent a lot of time planning, like,
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scrapped it so many different times because I wasn't happy
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with what was in there.
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So anything that I put my name to, I wanna make sure it's,
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like, really cool.
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Right? So now we've had a frenzy.
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So many people I've been buying,
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people that we didn't even hear about, not know their names,
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people that we never heard of.
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We've had so much response. It's like a frenzy.
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Somebody even says, like, Mindy's created a frenzy out there.
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And so point of the matter is, like,
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are you giving your clients what they want?
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So I listen to my clients and I actually put something together
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that's really extremely valuable.
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A lot of time people put together
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things that are not useful just to line their own pockets up.
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You should never just do things for the money.
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So I want you to really reflect on your business today and ask
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yourself, like, what am I selling?
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How my clients benefit benefiting from it?
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Now, is there anything else or an alternative service that I
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could offer my my audience?
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Now we get so caught up working within the business and we fail
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to listen to our our clients what they want.
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And I've made this mistake for quite some time.
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I mean, is it a mistake?
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Or was it the fact that I just wanted to make sure that I can deliver value?
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I think it's more it wasn't a mistake is I just wanted to
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make sure that whatever I did,
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I didn't want to do no low level stuff.
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So I had this kind of inner challenge going on, like,
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what what what can I actually do at lower ticket?
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Because everything I've done is always at high ticket,
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and there's a lot more, like, effort and,
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energy and thought gone into that.
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You know, it's like processes,
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not just I'm not talking about processes and systems and stuff.
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All about mental processes,
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manifestation processes blended in with the action in the business.
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So we went to work really hard to put together something where
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I really broke things down,
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looked at most of my successful clients.
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What can I take away from this person, that person, this strategy,
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that strategy that I've been working on where I can give it
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to people at a very low low ticket entry point,
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low low low price that people have been wanting to work with?
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Maybe they're not ready financially to jump to my
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twenty k packages at this time.
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So this is what we did.
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And the response we've had is amazing.
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So we actually listened to our audience over the years,
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which I felt and listened maybe.
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Right?
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And over and over again,
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same requests from lots of different people.
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Now what we're doing, we're serving these people.
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And now a lot of these people are gonna get so many good
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results from what we put together in the twenty eight
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day quantum wealth accelerator that they will say, you know what?
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If Mindy is doing this in if I can get this result working
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with Mindy in just twenty eight days,
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what would it be like over a twelve month period?
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What can I do inside his inner circle where there's live
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coaching q and a?
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So we formulated this. It's a plan.
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A lot of time we lose so much we leave so much money on the
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table in our business because we fail to recognize what your
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audience actually wants.
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So today, get a pen and paper and ask yourself a question.
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Write some questions down.
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Or maybe you could do some, like,
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research with your current client base.
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Like, hey. Listen.
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What would you really want?
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You can do a poll on your Instagram.
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You could do something on, your email. Just asking people, hey.
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Listen. I'm gonna cover x, y, and zed topics.
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Which interests you which interests you the most?
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Now you could be, you can do this for any industry. Right?
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Whatever products and services that you have, you can say,
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like, what's most important from these to you?
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And also on top of that, you could ask, like, a question.
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What would you like us to start to, like, maybe offer you?
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So you might be surprised how many people are gonna give you some new ideas.
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So you got actually masterminding with your email
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list or your Insta followers.
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That's great.
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Right? Getting feedback is so important.
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Multimillion dollar businesses,
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multibillion dollar corporations, they spend a
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fortune on data.
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Look at Amazon.
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They're collecting data all the freaking time.
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They're constantly looking at where you're what you're
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looking at, what you're buying, what you're not buying,
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what you've left in the car.
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They they follow you around.
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The sum of the intelligence that you have is is genius.
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And then what you see is that they have so many products that
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are relevant to use, like an algorithm.
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Right?
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So think about what are you missing out
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because you just been focusing on the wrong area.
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The other part of this is like a lot of people put together
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stuff, product services just to make themselves money.
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Not once whilst we're putting this course together,
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did we actually even set a goal like,
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I I didn't sit down and say, well,
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wouldn't it be amazing for us if if I can sell fifty, sixty,
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eighty, a hundred, or twenty?
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I had no intention whatsoever.
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We're like putting a figure to this.
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All I wanted to do is serve my audience with something spectacular,
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something that's gonna really add value to them from from my heart.
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Now when you give from your heart, guess what?
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You're not you're not operating from lack.
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But when we start to focus on if I can sell this money or
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that and that many of that that many of that,
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it starts to become,
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more financial.
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It becomes transactional.
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That's the word I'm looking for. It becomes a transaction.
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And your audience can actually feel that this is transactional.
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This this person's only out there to make the money.
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It's only about all about money.
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So this this twenty eight day quantum wealth accelerate.
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If you've been following me on mindset stories,
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it's been absolutely blown up.
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If you're inside my Facebook group,
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see how many people are actually joining it.
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We create an absolute frenzy.
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It's just like a feeding fest, like a sharp feeding fest. Why?
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Because we listened, and we gave them what they wanted.
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Right?
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Then we then we, you know, we we delivered it in record time.
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We put it together in this when I say record time in, like,
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twenty eight days, we package this up.
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We didn't package it up within twenty eight days.
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It took me a lot longer than that.
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But it's a twenty eight day course where we break it down.
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We we really show you how to tap into your subconscious mind,
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how to start rewiring your subconscious mind and how to
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start taking bigger actions and really taking a deep dive in.
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We've had people say this is the most powerful course that
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they've ever brought.
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And this is exactly what I why I haven't up until this point
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put anything together.
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But this is an absolute flaw.
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Like, so guess what else we did?
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We did an early bird. Maybe you can learn from this.
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We did an early bird.
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I think it's the first forty eight hours.
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They're gonna get at this price.
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And then what happened is every single day,
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we increase the price.
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Right? So what am I doing by increasing the price?
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I'm getting people just to commit and understanding that,
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you know, the longer you live it, the more it costs you.
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So the longer these people think about shall I do it,
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shall I not, it's gonna cost them more.
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This is like in general. This is what life is about.
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The longer you put off an opportunity,
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it's gonna cost you more.
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It's an opportunity. It's an opportunity to give you more.
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And so that's exactly what we've done.
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And guess what we're doing now?
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We're gonna be closing that thing off.
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We we give it, then we're gonna shut it off. So you wanted it.
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You said you wanted it.
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You some people got it. Some people didn't.
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So that's the penalty that you have to pay for not taking any action.
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We had lots of requests, like,
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they missed the early bird Mindy.
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My team were getting inundated with emails.
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Can you, like, give us the the early bird price because of x, y, and zed.
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I missed it.
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We had to be fair. We said no. Look.
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Once the early bird shuts off, it shuts off.
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So we had even current clients, past clients,
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people reaching out.
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I missed the early can you now you gotta you gotta gotta stick to your word.
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Right? It's really important integrity.
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So that's what we did.
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So really important.
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I've really learned a very important lesson from this that
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you got to listen to your what your audience want.
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Right?
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You got to listen,
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the request came on coming in over and over again.
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Lots of opportunity.
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Now listen, yes, we did make a bunch of money there.
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But ultimately, the my my focus wasn't on making the money there.
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I wasn't I was just focused on giving you what you want.
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Maybe you're my email, Alicia, listen to my podcast,
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and you were thinking maybe, oh,
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it'd be great if Mindy had something that was a low ticket.
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Maybe it's not a lengthy thing like the inner circle or elite
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that I can start to digest and start to dive in.
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Well, this is your chance to grab this because we're gonna be
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shutting this off.
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So if you want access to this,
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go to go dot Mindy Paul dot com forward slash quantum wealth.
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And it's gonna take you to, like,
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it's gonna take you directly to the course where you can just,
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like, buy on the button.
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But I'll tell you one thing, this is so powerful.
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It's designed in a certain way that we're we're working on all
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the elements that actually change yourself in your
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business, your subconscious mind.
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And we work a lot with your belief systems.
00:10:18
Now twenty eight days, this is insane.
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We've had people winning in day one, day two, day three, like,
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it's it's ridiculous.
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So give your clients what they want.
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If you don't know what they want, go search for the answer.
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So I would definitely suggest that you go do some market
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research, And you really ask your clients,
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the best people to ask is not your your management team,
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your leadership team, the people who tell you what they
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want, and your clients,
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the customers who can actually buy they buy,
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you can have all sorts of people tell you what wanting
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you you can have people in your team.
00:10:46
So why don't we do this?
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Why don't we do that? Why don't we do this? Okay.
00:10:49
You can have all these great courses.
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Right? But no one's gonna buy it because no one wants it.
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No one's searching for the problem.
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So go do some research.
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Go digging around and see what else what other products and
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services can you add to serve your client base.
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And we cover a lot of this inside the twenty eight day
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Quantum Wealth Accelerator.
00:11:04
We talk a lot about getting these five powerful strategies
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in the other cover in getting more money.
00:11:09
So these five strategies are really powerful,
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and we teach some of our lead clients some of these strategies.
00:11:15
So we're taking a bit out there, right,
00:11:17
where you can start to implement like what I'm
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teaching on these podcasts.
00:11:20
Imagine if you had an actionable plan that you can
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work on on a day to day basis.
00:11:25
So when this course is is great,
00:11:26
we give you a daily video.
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It's not a long video.
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We don't I don't believe in like having like twenty,
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thirty, forty minute videos.
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I like to get you to take action.
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So very small like video.
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There's some great like exercises, worksheets,
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and there's some actionable steps that we give you.
00:11:38
Because I like to keep things simple.
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I don't like to be really complex in what we do.
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I like to give you like, I'm I'm very simplistic person.
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I need like simple instructions.
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I can't deal with complex situations.
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I can't deal with like fucking, you know,
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something that's gonna like cause me to really think.
00:11:54
Right?
00:11:54
Obviously, I think right,
00:11:55
but I want something smooth and this is real smooth.
00:11:58
So let's look at getting you some more revenue.
00:12:00
So if you wanna get some more revenue in your business,
00:12:02
do some market research.
00:12:04
Find out what your clients want.
00:12:05
Find not just your current clients,
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go back to your past clients.
00:12:07
So we actually did some heavy research.
00:12:09
We tapped into people that brought from us like four or five years ago.
00:12:12
And now we've got people that we haven't heard from that were
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past clients coming back into our our our coaching
00:12:20
because they've seen the value that we delivered.
00:12:22
Right?
00:12:22
Then they'll come back.
00:12:23
Listen, if you don't deliver any value,
00:12:24
if you're not gonna get your clients results right,
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no matter what industry that you're in,
00:12:27
if you're in skin care, if you're in dental,
00:12:29
if you whatever industry that you're in,
00:12:30
if you're not gonna deliver results to your clients,
00:12:32
you don't give them a reason to come back.
00:12:34
So I always want to give my clients a reason to come back bypass.
00:12:37
So we've got people that with us, like, four years ago,
00:12:40
five years ago, they're just like buying.
00:12:41
We had inquiries, like, people in our email list have had, like,
00:12:44
messages from because they know that we deliver good stuff.
00:12:47
So always make sure that you deliver the best of the best.
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Never ever just do anything for the money. The wrong thing.
00:12:53
Right?
00:12:53
When you're focused on just getting rich,
00:12:54
you're lining up your own pockets.
00:12:56
And unfortunately,
00:12:57
there's a lot of people in the coaching space.
00:12:59
Don't go attacking me.
00:13:00
Right?
00:13:00
But there's a lot of people in the coaching space that all
00:13:03
they worry about is putting the calls out and selling it to as
00:13:05
many people as they can without really having integrity and
00:13:08
really thinking about what they're putting on.
00:13:09
A lot of people like they'll get some past recorded content
00:13:12
and just like package it up mish mash bosh.
00:13:14
Bish mash bosh, not mish mash bosh.
00:13:16
And they would just like put out for sale.
00:13:18
Well, it's just to line their pockets up.
00:13:19
And I totally am against that because I brought that kind of
00:13:22
stuff in the in the past and it doesn't really do anything.
00:13:24
Right?
00:13:24
So why do you want to waste someone's money, their time,
00:13:26
they can be spending that time with their family
00:13:29
instead of going for your nonsense.
00:13:30
But I put this together with, like, you know,
00:13:33
really well thought through with your with your own,
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agenda in mind, not my agenda.
00:13:38
We'd like I said,
00:13:39
we didn't even think about how much how much you wanna make.
00:13:41
Didn't really care about how much we make how much we're gonna make.
00:13:43
I didn't really here's the price. People want it. Right?
00:13:45
Let's just price it here. Right?
00:13:47
It's a great price point. And bang.
00:13:49
It went it took off like a fucking rocket.
00:13:51
Now I want you to go do the same thing in your business.
00:13:53
Go do some market research. Go analyze what your clients want.
00:13:57
Go analyze any missing products or services.
00:13:59
And then simply, all you got to do is deliver to your audience.
00:14:02
It's so simple. It's not complicated. Right?
00:14:04
A lot of people get so caught up with, like,
00:14:07
making things so complex and like,
00:14:09
you don't need to do that, my friend.
00:14:10
So that's me checking out.
00:14:12
So again, once again, go check this out before we take it off.
00:14:14
Right?
00:14:14
If you've been thinking about working with me and you may be
00:14:17
financially not there, you want some results,
00:14:19
go check out go dot minipaul dot com forward slash quantum
00:14:23
wealth when you'll be able to access it.
00:14:24
Now do this fast because it is gonna get taken down so low.
00:14:27
Don't think about I'll do it later on.
00:14:29
Chances are when you get back to your compute, your PC,
00:14:31
your phone to go buy it, it could be taken off.
00:14:33
Right?
00:14:33
Or no. I don't know if we get ever gonna release this again.
00:14:35
I just wanted to do something because out of integrity,
00:14:37
people have been asking me, so I've done it.
00:14:39
And now if you don't act, guess what?
00:14:41
It gets taken away. You use it or you lose it. Take care.
00:14:45
Thanks for tuning in to this episode of the Mindy Paul show.
00:14:48
If you'd like to keep the conversation going,
00:14:50
be sure to check out the show notes where you can find
00:14:53
helpful links to learn how to reach your personal and
00:14:55
professional success.
00:14:57
Thank you again. Until next time.
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